Santa Cruz's NW Rep nabbed the highest air at Holy Oly!!! Check the photo's below of Brice throwing it down!!! Click here to read more!!!


Brice Niebuhr w/ the hightest air!!!


Brice tweaking it!!


Brice blasting!!!


Brice with a tweaked out method!!!


Yeah Brice!!!

Check this video of Austin Smith-Ford & Kyle Buthman ripping it up and talking about the Santa Cruz 5'4 Ozzie Wright Pro Model!!! Siiiiiik!!!

Click here to check out Christian Fletcher's new website... It's hard core!!!

Matt Archbold aka "Archy" is one of the fastest, most radical surfers on the planet. A hero to both young and old, Archy continues to push the limits of modern day power surfing. Archy's power, aerial assaults, and timeless style have influenced the greatest surfers of all time. The Santa Cruz Archy models are the direct reflection of a never ending legacy. The 5'11 double wing swallow is Archy's everyday weapon of choice. Built for swift high speed direction changes and lofty airs. The 6'1 round pin has been proven at Off The Wall and Backdoor as a legitimate tube riding machine. Check pic's below for proof! The 6'4 round pin is a bigger brother to the 6'1 and ready to navigate through barrels as well. The Santa Cruz Matt Archbold Pro Models are BUILT FOR SPEED!!! Pic's courtesy of Dave "Nelly" Nelson... For bigger pic's CLICK HERE


Archy shacked on his 6'1 Santa Cruz Pro Model. Photo: Nelly

What benefits do the Santa Cruz epoxy models have? They're free for me. Yeah boy! Also, you can beat the shit out of em and they will still work the same in a year, no browning from the sun.


Archy, full speed ahead!!! Photo: Nelly

Barrels or airs? bairs

Favorite trip? One of my favorites was my last trip with Art Brewer, Herbie Fletcher, Nathan Fletcher, Bruce and Jon Jon.


Archy navigating through another barrel at OTW!!! Photo: Nelly

Any big plans for 2010? We're having a baby! Maybe meet someone with some big ideas for my career, and hopefully go somewhere new to see & surf.

Who are your sponsors? Santa Cruz, RVCA, Hoven, Pull-in and Astrodeck


Archy psyching in the pit!!! Photo: Nelly

Who's gonna win the title this year? Me, in my own mind, my runner up could be Andy, or Slater, or something.

Who are some of your influences in surfing? Martin Potter, Rabbit, Shane Horan, Dane Kealoha, and all the guys I grew up with like Jimmy Hogan, Gary Ziggler, McNultys, Billy Evans

Shout outs? My dad


Archy with his Santa Cruz 6'1 Pro Model!!! Photo: Nelly

For those of you out there who don't know who Dylan Southworth is, well he's a Santa Cruz Surfboards team rider from Mexico that's been killing it in Central & South America over the last few years. We recently got in touch with Dylan to get a little info for our fans. Here you go. Pic's courtesy of Bella Hunt...



Okay, so what's your full name & nickname?
Paul Dylan Southworth (better know as Rattones or Avatar)

How old are you?
born the 11th of July 1990 so 19 now.

Where are you from?
Well, my parents are from Oregon and that's where my brother "Travis" and I were born, but we moved to a little town in Nayarit, Mexico called Sayulita when i was 5.



Who are your sponsors?
Santa Cruz Surfboards, Pawa Clothing, Monster Energy,
OAM, Dragon, Captain Pablos Restaurant & Fishing Adventures Sayulita Mexico.

How's the surf been down there?
I live in front of the surf break here in Sayulita, and there's a rivermouth that creates a right and left pointbreak with beachbreaks on either side, and we have Punta de Mita, which has some of the best waves around the area. There are about 10 waves that are secrets that no one has ever surfed. They're sick!

What Santa Cruz boards have you been riding?
My favorite all around board is the 5'4 Ozzie Wright, but I've also been riding the 5'11 Fletcher and the 5'11 Archy, which work killer as well. I also just rode my 6'6 Adam Replogle pintail, which is now a collectors item.

What do you think about epoxy surfboards?
Depends on which epoxy boards you're talking about. I've tried the Firewire boards but didn't really connect with them, and i've had a couple custom epoxies from a few different shapers, but they didn't respond, or hold up like the Santa Cruz Epoxies...



Barrels or airs?
Both! Pascuales for barrels and Sayulita for airs!

Favorite trip?
I went to Bali last summer 09' and scored the biggest swell in 2 years, which was in August, right before the earthquake. Was insane!

Any big plans for 2010?
I want to hold my title in the Copa Las Americas Tour here in Mexico, and also compete in the Pro Junior's and WQS series. Also, there's going to be a Mexican movie coming out this summer, so that's on the agenda.

Who do you want to win the world championship this year?
I think the young guns on tour this year are going to rip, but as much as i'd like Kelly to win it's probably going to be an Aussie.

Shout outs?
Orale Cavarones, Tear that shit up! Pinche Buey!

The Bar Surfing Lightning Tournament of Christmas in the Costalegre of Straw Hat ran this passed weekend, February 13th & 14th in decent 3-5 ft surf on Saturday and 4-7 ft surf on Sunday. In the end, it was Santa Cruz Surfboards team rider "Dylan Southworth" taking first place riding a Santa Cruz 5'4 Ozzie Wright ProFlex pro model. Way to go Dylan!!! Click here to read more...

Check out Super Grom "Kalani David" shredding it up on Santa Cruz Skateboards. Siiiiiiiiick!!!

Santa Cruz Europe recently signed Russ Winter to their team and here he is on the cover of Carve Magazine, one of Europe's finest surf mags. Way to go Russ!!!

Santa Cruz Europe has been killing it over the last few years. Check out the cool trade show booth pics from ISPO this year. So siiiiiick!!! Way to go guy's!!!

Click here for more info...

Come on out to CHP Surf & Skate in Redondo Beach, CA on Feb 20th & 21st to meet the legendary rubber man "Larry Bertlemann". He'll be signing autographs, talking story, and hanging out with the crew. Click here to read more!!!

Click here to view ASR photo gallery courtesy of Transworldsurf.com!!!

Check this video of super grom "Kalani David" shredding it up two years ago!!!

Come on out to Huntington Surf & Sport this Saturday, Feb 6th from 7am - noon and talk story with surfings first world champion Peter "PT" Townend and longboarding legend Robert "Wingnut" Weaver. There will be a few prizes raffled off, including two Santa Cruz Ozzie Wright Cruzer Skateboards. Fun times for the whole family. Hope to see you there.